Zeta Marketing Platform is experiencing delay in processing experience-based messages.

Incident Report for Zeta Marketing Platform US

Resolved

The backlog of experience triggers has been processed in addition to the resolution of the root cause. The ongoing issue of latent Experience triggers has now been resolved and has returned to normal. We will continue to monitor for some time.

Thank you for your patience while we worked through the issue.
Posted May 25, 2025 - 19:24 PDT

Update

The root cause of the delays affecting experience-based trigger campaigns has been resolved and the backlog of experience triggers is currently being processed. We will continue to provide updates as the backlog continues to clear.
Posted May 25, 2025 - 19:03 PDT

Update

We have identified the root cause of the delays affecting experience-based trigger campaigns and are actively working on mitigating the issue. We will continue to provide updates as progress is made.
Posted May 25, 2025 - 17:45 PDT

Update

We have identified the root cause of the delays affecting experience-based trigger campaigns. Our team is actively working on implementing mitigation measures to resolve the issue. Impact analysis is ongoing, and we will continue to provide updates as progress is made.
Posted May 25, 2025 - 16:56 PDT

Identified

We have identified an issue causing delays in Experience-based trigger campaigns. Our team is actively investigating the root cause and will share findings as they become available. We will continue to provide regular updates as we progress through identification, impact analysis, and recovery.
Posted May 25, 2025 - 16:02 PDT

Investigating

We have seen indications of a potential high-severity issue with the Zeta Marketing Platform. We are actively working to identify the issue (impact and cause) and will update you with findings and confirmation of affected services once collected. Additional communications will be sent periodically with updates while we move through identification, impact analysis, and recovery.
We value your trust and apologize for any inconvenience.
Posted May 25, 2025 - 15:36 PDT
This incident affected: Platform (Campaigns).